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Sobel Family Medicine - Bruce Sobel DO Sobel Family Medicine is a family medical practice that provides medical care, physiotherapy, chiropractic care and more. With 35 years of experience in practicing preventative medicine, our medical practitioners are dedicated to enriching your health through preventative maintenance care. Our ultimate goal focuses on preventing chronic diseases such as diabetes, obesity, arteriosclerosis, hypertension, gout, arthritis, osteoporosis, and certain forms of cancer.Preventative medicine is the most effective way to reduce the high cost of medical care while optimizing the health of you and your family.
Services
Our medical practice in Phoenix consists of two board-certified family physicians, Dr. Larry Sobel, and Dr. Bruce Sobel, and a board-certified physician assistant, Sara Daily. Sobel Family Medicine has an excellent physical therapy department staffed by Audrey Sobel, a licensed physical therapist, Trisha, a certified physical therapy technician, and Dr. Bruce Demartino, a chiropractor and certified acupuncturist. These three outstanding individuals are here to help you with muscle aches or joint pains.
Dr. Jerry Sobel is a Board-Certified Physical Medicine and Rehabilitation specialist, or Physiatrist. Jerry has recently relocated to Phoenix, Arizona from the San Fransisco Bay area where he worked at the SOAR clinic.
Dr. Bruce Demartino is a licensed Chiropractor & Acupuncturist with over 30 years of experience in the field. Dr. Demartino specializes in spinal manipulation. Dr. Demartino is also certified in Physiotherapy and Acupuncture with Saturday appointments available. Sobel Family Medicine & Physical Therapy has developed a treatment plan for injuries which is based on a foundation of professional and personal knowledge. We have come to realize that there are many ways to treat soft tissue injuries. What works for one patient may not work for the next.
We at Sobel Family Medicine Physical Therapy & Chiropractic Care believe that prevention is your most powerful option, and is the key to your lasting health, both physically and mentally. It is easier to MAINTAIN good health than to RESTORE it. Therefore we recommend annual physicals to help prevent chronic diseases, such as diabetes, cancer, and heart disease.
Reviews (22)
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Daisy G.
Jun 17, 2022
Receptionist are lazy and rude! And the work environment seems hostile. The staff do not respect each other.
Katlyn S.
Mar 25, 2022
My parents have been going to this doctor for the past almost 20 years, and then my brother and I started going when we go old enough. The care they put into people is so rushed and they don't care to hear what you have to say, only what they think the problem is. I have gone in and checked in, only to wait over an hour only to receive a call from them stating I missed my appointment while I was sitting in the waiting room!

They also told me they accepted my insurance when they did not, and charged me for the appointments and lab testing a few weeks after my appointments. The front desk ladies are rude and the only person who seems to care in this office is Dr. DeMartino, the chiropractor. Even though I would love to have Dr. DeMartino work on my back, I will never set foot in this office again, let alone recommend them to anybody.
Nicole A.
Aug 24, 2021
Horrible place! My bf missed out on work because it has taken three hrs to be seen from our appointment. I called the manager Brenda and she just kept making excuses that people come back with more problems then booked which makes them behind. Yes 30 minutes is acceptable but three hrs later is a bit much! I stopped going here because of this and tried to recommend my boyfriend to see if they have changed over the years.

Manager was very rude and not apologetic. Find another Dr! No bed side manners or care for their patients. The front looks like they hate their lives also. If you don't like your job, go find another one.
Brandon G.
Jul 15, 2021
Extremely rude, didn't even care about our visit and tried sending us somewhere else. Pulled up our history and still wanted to put us on a "waiting list" why would I come back at a better time for you when I need something looked at this instant not whenever you feel like.
John S.
Apr 01, 2021
I think they a worth1/2 star i would stay far away from these people i think its all about money instead of health the doctors should have been bankers
Jane M.
Mar 24, 2021
Although it took many a phone call to get anyone to respond to my messages, I finally got hold of a lovely person called Evette. From that moment on the level of professionalism was spot on. They helped me with vaccinations checks and did all the paperwork within 5 days. They were fully aware of all the requirements and made the process very easy. Highly recommend
Erika W.
Mar 21, 2020
I didn't even want to leave them one star, but i was forced to put something. so one it is. I'm am absolutely appalled by this place. My mother called to get her blood pressure medicine renewed and they are making her come in for yet another visit. With the current COVID-19 pandemic and all the closures of businesses and even doctors offices trying to limit exposures by handling most things via Phone or video chat, Dr Sobel is still making my mom come in for her prescription.

Ok so let's have a normally healthy 62 year old come into a office, full of sick people and a highly infectious virus circulating the world, come in just to take a blood pressure and re prescribe her USUAL medication she's been on for years. I mean she's not looking for narcotics or anything questionable. it's blood pressure medication!

She has a blood pressure cuff she would be more than happy to take for him over the phone or even keep a log for a few days and read it back to him, But no, he's only worried about his cash cow "bring the patient in, that's how we get paid" mentality. I've noticed over the last few years that they no longer care about the human as a whole, it's now all about getting those visits and all those tests, so they can get paid for every little thing. Me, my fiance and my mom will be looking for a new PCP who actually cares about keeping people healthy and not just making a quick buck during a scary time. I highly recommend looking into a different option if you are thinking about going here.
Joe N.
Aug 12, 2019
I would stay far away from this place. To keep it short. POOR bedside manner from Bruce, and clearly only concerned with number of office visits and how much he can make off you than treating you. He is loud and you can clearly hear the conversations he is having with the other patient in their exam rooms! So much for privacy! Also, the staff was very difficult to deal with to get prescriptions refilled and never returned phone calls. They also were terrible at transferring records to my new doctor. took way longer than it should have! Very unprofessional and clearly the other reviews agree!
Sudha R.
May 08, 2019
Are they still in business or is 602 996 6668 still a good number for them? I have tried calling but have been unsuccessful. Great practice so hopefully they are still around.
Yvette L.
May 03, 2019
The wait is ridiculous, my appointment time is at 11am I came in at 10:45 filled out all the paperwork at around 11:15 (probably sooner), also I thought I would just hand them the paperwork when I go in, didn't know I have to give them back before going in, so I was waiting. At 12 (an hour after my appointment time), I was still waiting, I asked the lady in the front she said my chart is up next, but then 2 guys went in before me, by the way, she was on her phone not noticing that I was standing and waiting for her to look up.

At 12:25 I couldn't stand this anymore, I told them to reschedule me for another time, then she went in to check if the physician is ready. Apparently he was, I was able to go in after telling them I would like to reschedule, mind you, no one came out during this period, so this whole time they had a room ready, and I was just sitting there wasting my time.
Michellea A.
Mar 27, 2019
My appointment was at 10:30, its is 11:30 and I left the office not having seen Dr. Larry after my hour wait. I used to love this office for the convenience of having everything available but the wait times are ridiculous. I did get my copay refunded quickly. Any suggestions for a Family Practitioner with a similar style office? I obviously need a doctor I can actually see, not hear in the adjacent rooms.
Lynn G.
Feb 23, 2019
Just finished my thearpy with Audrey. What a wonderful therapist. In addition to working on me in the office, she provided home exercises and pumped me with encouragement. All the more reason I go to Sobel Family Medicine.
Niki R.
Feb 07, 2019
I'm a huge fan of Sobel family medicine and shocked at some of these reviews. I love that they have all services on sight- I recently was involved in an accident and suffered a concussion and some muscle soreness. I was able to get an ultrasound and an xray done with one low copay! The wait is a bit longer than some doctors as they have all of the tests there and you wait to do them, but much less time than it would have been had I had to go to two more specialists to get testing done.

I was feeling chilly while waiting for the ultrasound and they even gave me a heated blanket and a water. Dr. Bruce is so thorough, he even followed up and called me at home that evening to see how I was feeling. My boyfriend has been seeing Dr. Sobel every two weeks for years as he as a chronic condition and is happy as well! He gets you in same day for appointments if there's something ailing you and I've never had that in a doctor for an adult- have had always in the past before finding Sobel to go to an Urgent care.
Jennifer L.
Jan 04, 2019
Spoke to receptionist; Mercedes today to try to figure out details of a prescription refill issue. Explained my reoccurring migraines will come back when my last dose wears off and was trying to get a refill. The pharmacy was closed and I submitted the request however none of this mattered to Mercedes who was highly inconvenienced I was even calling to figure out this situation.

At which point I relied 'I know This might seem like I'm being difficult but I promise if you knew the amount of pain I am about to be in you would like care.' To which she did not reply. After explaining in detail and asking if I should just come in for an appointment she finally said she would take a message. When I asked what time I should expect to hear back from her she didn't respond, so I prompted within 30 minutes an hour?

Only to find out the dr I need approval from wouldn't be in until late morning. She was not kind, considerate or caring. She did everything I asked after much frustration and annoyance. It shouldn't be this difficult for someone sick and in pain to get the medication they need. If I hadn't been a painter here for the last FIFTEEN years I would have hung up and called another doctor.

I do not recommend this practice to anyone as they obviously do not care weather patients are able to get the care and treatment they need WHEN they need o. I called an hour after the dr arrived on site and they had received the re request and he had signed it but they hadn't sent it back. When I asked her when they would be sending it back she did not have an answer so I prompted now-ish?

She said yes. I called the pharmacy 15 minutes later they had still not received it. I asked the pharmacist if she could call the doctors office to expedite the process to which she replied she would and finally at three hours later I received a text that Prescription was ready. When I picked it up she mentioned to me that I had only just been gone through.
Elyse H.
Aug 30, 2018
Unfriendly, unprofessional, uncaring, unbelievably crappy practice. I can't believe I stayed with them at all. They lost my husbands records, you have to wait forever to be seen, they are so rude and unpleasant. I requested my records be transferred over a year ago and they haven't done it.
Bassel M.
Mar 27, 2018
Sobel Family Medicine is hands down the worst doctors office I have ever been to, the staff is extremely rude and unprofessional. I do not recommend visiting this office, the staff literally has no people skills, they don't know how to talk to people, and their communication sucks. I don't even know how they run a business with such attitude, especially the front reception staff. I'll never be back in this office ever again, and I will make sure to spread the word around about the terrible experience I have had with Sobel Family Medicine so others don't have to go through it.
Steph A.
Jan 18, 2018
We see Dr. Larry as our PCP and have for a couple years, now. The staff is all wonderful and helpful with any questions we have and go out of their way to accomodate patients. Parking is good, they have a lab, an x ray tech, PT, and Dr. Jerry is next door for spine and sports. We can even deal with Dr. Larry's gruff bedside manner because he is helpful and the office is located well for us.

My concern is that Dr. Larry always runs late. ALWAYS. It doesn't matter if you are the 1st patient of the day or the last - LATE. This is not a staffing issue at all, typically. It's the doctor's issue. It is so frustrating to take time off from work for a lunch appointment, only to spend 2 hours there, and 1 1/2 hours of that is in the waiting room. Again - staff, amenities - all wonderful. The time issue is really a problem for us.
Jayna S.
Nov 02, 2017
If you're in no rush and have an open schedule for about two hours then this is the place for you. Showed up 5 minutes early to my appointment and still waited 45 minutes in the waiting room. I even asked how long the wait would be and if it were going to be longer than 40 minutes then I need to reschedule. If only that were the end of all my waiting but NOPE, somehow waiting inside of a room for another 30 minutes just waiting for Dr. Larry.

Just so that he could spend 10 minutes in a room with me. Thanks a lot for not caring about anyone's time here, it's really appreciated. Why don't you stop talking to each other all day long and do your jobs? Never going back to any Sobel office again.
Raghavan P.
Aug 11, 2017
Dr. Bruce's office called my phone number and asked me to take down the yelp review I had left for his brother's practice. When I refused to take it down, I got a second follow-up within 5 minutes and they canceled my appointment and my wife's appointment we were supposed to have with Dr. Bruce today. Link to that review: https://www.yelp.com/biz/sobel-spine-and-sports-phoenix-6?hrid=TCIT7Yp8imjv5FSwK41haQ&utm_campaign=www_review_share_popup&utm_medium=copy_link&utm_source=(direct) Dr. Bruce and his brother Larry have kissed goodbye to medical professionalism.

While Dr. Bruce's long wait for every patient at his office was tolerable, even his impatience to hear out his patient was also tolerable to an extent, but this rogue and egoistic behavior of a medical mafia of a family is a Strict NO-NO. It's no wonder Sobel family medicine has less than 2 stars out of 5.
Alanda B.
Jun 09, 2017
Avoid this office at all things possible. The staff Jessica and Trisha have horrible people skills. Sara Daly is a terrible PA. I am not sure how Midwestern let her pass through the program. I went in and DOUBLE CHECKED that I was going to do three titers but I only got results for one. I called to find out that they never did the other two. Instead of waiving a fee and having me come back in for the inconveniences for the two additional tests, I was told I need to drive over and pick up an order to go to a Sonoran Quest or make another appointment with the office and still be charged a fee for a MISTAKE THEY MADE!

They kept telling me they have no record of anything and basically kept accusing me of lying. It is unbelievable because I came there fifteen minutes prior to my appointment and I was not seen until 25 minutes after the scheduled time. I was there for more than an hour and fifteen minutes. I will be switching medical offices. DO NOT GO HERE.
Colleen H.
Feb 20, 2017
My husband and I have been a patient with Dr. Sobel for well over 15 years! He is an absolutely wonderful Doctor and I am amazed how efficiently he runs his practice. I can always get an appointment. very often the same day. His office staff is very thorough and friendly. I had been to numerous Doctors for may medical issues and Dr. Larry Sobel was able to diagnose my medical issues and refer me to top medical specialists that I was able to get in within days!

It is very convenient to be able to have most of labs done in the office as well as my bone density scans and my X-Rays! I was in a car accident that I needed a C3-C7 ACDF Spinal Surgery and Dr. Sobel referred me to the best Neurologists and Surgeons! I also receive a series of Trigger Point therapy every 6 weeks from Dr. Sobel for the past year! In addition I was happy with the excellent Physical Therapy from Audrey Sobel who is fabulous and their wonderful Massage Therapist Lena. Audrey was instrumental in helping me through my concussion conditions as well as my numbness and neck issues.

You couldn't have asked for more friendly and sweet physical and massage therapists. I have referred to several friends to his practice. I have had well over 100 office visits with his practice and I would highly recommend him and his staff!
Robert C.
Jul 29, 2016
I have had the pleasure of going to Dr. Bruce on occasion when either not feeling good well or hurt. I have never waited more than 5 minutes to get in to see Dr. Bruce, I have found that I am always well cared for and the staff is amazing. I do not know what others have experienced, but I for one will see no other Dr.