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The Greensboro Center for Pediatric Dentistry offers a welcoming, child-friendly environment where every child is treated with kindness and compassion. Our doctors have a combined 60 plus years of experience treating children in a fun, low stress environment. We believe early positive dental experiences lead to a lifetime of good oral health.

Located in Greensboro, NC, our office serves children from Winston-Salem, Kernersville, and surrounding communities. Dr. Marc Goldenberg, Dr. Kate Pierce, Dr. Matthew Applebaum, and our team work hard to provide positive pediatric dental experiences.
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Our experienced and talented dental team is committed to working with you and your child to create a comfortable, stress-free, and rewarding dental experience every time you visit our practice. Our clinical staff are a wonderfully dedicated, stable and nurturing group whose primary goal is to help your child have a positive dental experience.
His easygoing, lighthearted manner helps to make children of all ages feel at ease. Dr. Applebaum enjoys singing and telling silly jokes to his patients so they feel right at home. He is passionate about providing excellent dental care in a non-traumatic manner and educating patients and their parents on how best to prevent dental disease.
The Greensboro Center for Pediatric Dentistry strives to create a positive experience for everyone who walks through our doors. We want you and your child to feel at home, knowing we offer advanced, child-friendly dentistry in a welcoming, safe, and fun-filled atmosphere. Our goal is to ensure that your child's visits are worry-free so they feel comfortable and gain trust in the dental environment.
At The Greensboro Center for Pediatric Dentistry we strongly believe in supporting our community. We contribute to many local charities, local organizations, and most visibly The Greensboro Children's Museum and BackPack Beginnings. The Greensboro Center for Pediatric Dentistry has been supporting The Greensboro Children's Museum (GCM) from the very first year they opened in 1999.
Reviews (17)
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Brandi Harris
Jun 12, 2022
Dr. Applebaum and his assistants did an amazing job with my four year old son. They completed a filling and my son was comfortable and compliant because the environment was relaxed and they ensured to talk and explain things to him While performing the procedure. The dentist sang and the ladies held his hands and were so sweet. I absolutely love this pediatric dental office!
Amy Wall
Jun 07, 2022
The staff are very kind and helpful. Dr. Goldenberg gets to know his patients and explains everything clearly for the kids and the parents. My kids' experience with the Dentist has been very positive.
Mariya Tabin McInnis
May 31, 2022
We are new to the practice and we love it here! Everyone is very friendly and does a great job! I also appreciated very much when I had to reschedule my daughter's appointment the day of twice and they got it done without any hesitation and were very understanding!
Tabitha Carver
May 25, 2022
Thankful for the staff at Greensboro center for pediatric dentistry! They are courteous, knowledgeable and always have a smile. Dr. Pierce is fantastic, would recommend this office to any parent!
Katherine Wright
Mar 21, 2022
Dr. Applebaum is wonderful and who my kids see every 6 months. My daughters saw Dr. Pierce for their dental surgeries and she was excellent. Everyone in the office is so very sweet and we always have a GREAT experience.
Jeff Schlosser
Mar 20, 2022
As always Dr. G and staff were excellent, our kids have been coming here since their first tooth came in and now they are in braces. They explain everything to the kids so they know what is happening and what to expect, they have never had a bad visit and always say the prize box is top notch!
Julie Livengood
Feb 05, 2022
My daughter had several bad experiences at another dentists office so we left and joined GCPD. They are so much better equipped to handle anxious nervous kids! We used a private room for our first visit and the bay after that. They walk through what they're going to do and let my daughter hold the tools. We are so thankful that they take the time to make going to the dentist an easy experience. We've also had to undergo dental surgery and that process was also smooth with great communication.
Pam Sanabria
Jan 14, 2022
Dr. Pierce and Dr. Applebaum have continually gone above and beyond for our family! We have had two dental emergencies, multiple cavity fillings, and routine cleanings for our young children. Each time, we are given the white glove treatment, and our children (and ourselves) are made to feel completely at ease. During our most recent experience, both doctors came in after hours to open the office up to our family and perform an hour-long surgical dental procure needed on our son.

Their wisdom, confidence, and professionalism ensured us he was in the right hands! We are forever grateful, and there is not enough good we can say about The Greensboro Center for Pediatric Dentistry!
Alexis Jessup
Dec 27, 2021
We had to take our 6 year old in for a pretty extensive procedure where he was having teeth pulled, capped, then cleaned. The staff were incredibly informative, supportive, and helpful for the entire process. I LOVE this dentistry.
Lisa McGee
Dec 20, 2021
Highly recommend - staff is professional, friendly, and so good with kids. Dentists have great personalities and always stay up to date on new technology and medical advancements to provide the absolute best experience for your kids.
Nminervini
Dec 12, 2021
They always take great care of my 4 kids. They take the time to go over any issues or concerns they have with my kids teeth, as well as listen to any concerns I have. They assure the kids are comfy and well taken care of, and are extremely patient if kids are a little nervous or scared. We have been patients here for 8 years or so, and have never had a complaint about anything! Would highly recommend.
Courtney Sanford
Dec 11, 2021
I took my 18 month old and I was so nervous that she would scream the entire time. We had the nicest hygienist who said we have no expectations and just want to get her used to the dentist. She played with my daughter and was so kind and patient. My daughter didn't even cry because she went so far out of her way to make sure she wasn't scared. I appreciated the extra time and care she took to make it a great experience. Even the dentist's exam was quick and not too bad for a baby that doesn't like her mouth messed with. I would highly recommend them.
David
Oct 29, 2021
Not really pleased with how GCPD operates their practice. The whole services performed and billing practices are quite dodgy. We don't carry dental insurance but am asked to pay up front before any services are performed. Then when I go to checkout, I'm told I owe a higher bill than what I paid while waiting in my car to enter. When I inquired as to why the bill was higher and I owed more, I was told that one of my children needed additional x-rays.

I'm waiting in the lobby so why can't someone come out and just ask me if I want this done instead of just assuming or performing the services anyway without my knowledge or consent? This is why I want and ask for an itemized bill before I pay to see what services are being performed and wanting to see which ones are necessary and which ones optional and make an informed decision.

But this is all after the fact. I'm told I'll receive one upon checking out and not before. Dental services aren't cheap so I'm trying to save where I can but I just feel like you're nicking me. It's not right in my opinion. This is not the first time this has happened and I can't imagine I'm the only one. This very well may be the last time we are there.
Natalie McGhee
Oct 23, 2021
The staff here works great with my kids. I have a 4 year old and a 6 year old. They both go back by themselves and have a positive experience every time.
Christy Dixon
Oct 23, 2021
We had a great first treatment experience here. My 7 year old was referred by his dentist. The staff and Dr Applebaum were so nice and caring and made Jaxon feel so comfortable while receiving his filling. He went back by himself which normally he would have bad anxiety about but he did perfectly and he was praising how friend the staff was when he came out.
Blair Phelps
Sep 26, 2021
I couldn't ask for a better dental experience for my children! Each of them have come away from the dentist with sparkling smiles, eager to go to their next appointment. Each person at the practice goes above and beyond to put children (and their parents) at ease.
Stephanie Queen
Sep 15, 2021
We had a WONDERFUL first dentist experience today! My 2.5 year old kid is usually very quiet and very shy, I was so worried that the dentist experience would be scary for her. I had nothing to worry about! The facility was gorgeous and immaculate. Heather, our hygienist, was fantastic; kind and patient, but also got in there and got outta there FAST. Dr Applebaum was our dentist and he was just terrific. Thank you, everybody!