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Advanced Fertility Associates We have discounts available for Patients with Kaiser insurance! Many Kaiser facilities (Santa Rosa, Petaluma, San Rafael) do not have a Fertility Specialist on staff. Keeping fertility treatments simple, effective and affordable is always a primary goal at Advanced Fertility Associates. Thus we have started a program to offer Kaiser Patients treatment right here in Santa Rosa.

We realize that fertility treatment is costly. We strive to make treatment affordable to all patients. If you have a financial hardship, please don't hesitate to apply for one of our many discount programs.
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Advanced Fertility Associates Medical Group, Inc. is a fertility practice in Northern California. We were founded on the principles of high success rates, cutting-edge technology and personal attention. We have affordable pricing and work to accommodate every individual's needs. We are a diverse practice and attract an equally diverse patient population.
Remember you are not alone. In studies conducted by the CDC about 10 % of women (6.1 million) in the United States have difficulty getting pregnant or staying pregnant. Both women and men can have problems that cause infertility. About one-third of infertility cases are caused by women's problems. Another one third of fertility problems are due to the man.
We offer state-of-the-art treatment for infertility in a warm and personalized environment. Our goal is to understand the individual reproductive health issues that you are experiencing in order to develop the best treatment plan for your specific situation. We understand that the treatment of reproductive health issues is associated with both emotional and financial decisions, in addition to medical choices. We are available to assist you with all of your needs.
At the 1 hour consultation, we will review your medical history and fertility testing (if any) and perform a transvaginal ultrasound (if appropriate). You do not need to do any tests before you are seen at AFAMG. In fact, in many cases it is better NOT to do tests ordered by your primary care physician or OB/GYN.
Reviews (10)
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Jordanna G.
Feb 15, 2022
TRUST the negative reviews. As a fellow healthcare provider, I can say with confidence that she is not deserving of your business. Our visit began with her reciting a long, canned monologue about the basics of reproductive health. When I made attempts to interrupt her "speech" with questions that were specific to our situation, she was visibly annoyed and responded in a condescending manner.

The horror show continued with the ultrasound. I specifically asked Dr. Ratcliffe if I could insert the wand before the exam. She not only didn't honor my request, she made disparaging comments about my egg supply. The visit was book-ended by Dr. Ratcliffe reading through her brochures and pressuring me to "act now" as if she were a used car salesman.

My questions weren't answered and I left the office feeling dehumanized and discouraged. I urge you to not give this woman and her practice any business. The fertility journey is a long one that should be handled with care and compassion. You have the right to partner with a practitioner who is patient-centered and ethical. Make the commute to SF or Marin where you have WAY better options.
Mrs. K.
Feb 13, 2022
Dr. Ratcliffe is condescending and pulls things out of her you know what. She talks over her patients and by the time my partner and I completed treatment, we felt like we had to keep our mouths closed because she would disregard what either of what we had to say. I would dread having to speak with her at appts. The staff was ok but you could tell they were also slightly scared of her. I don't recommend working with this office. Make the drive elsewhere
Kelly Cerri
Jan 08, 2022
I have nothing but positive things to say about AFAMG - my husband and I both loved Dr. Ratcliffe! We felt comfortable and assured in her capable hands. Our first round of IVF was a success!
Celia White
Jan 05, 2022
Had one of the strangest experiences with this office. My husband and I arrived for our appointment, filled out the paperwork, and were then told the Dr. wouldn't see us and they'd refund our money. No further explanation was given. It was baffling and unsettling.
Shelby Wayne
Oct 02, 2021
I have a previous bad experience at our local fertility clinic so I was already nervous walking into our appointment. I'm am glad to say our experience at Advanced Fertility Associates was a completely different. My husband and I both absolutely loved Dr. Ratcliffe. She made us comfortable right from the start, she was extremely knowledgeable but explained everything in a way we could understand and we left with a very clear picture of our next steps. I am so excited to start our journey with them, our two month wait for our appointment was DEFINITELY worth it!
Katelyn Marlowe
Sep 18, 2021
We had a wonderful experience with AFA. Someone was also available to answer questions and help guide us through this complicated process. We will be forever grateful for their care, expertise, and compassion.
Lananh Tran Courney
May 28, 2021
We successfully conceived our daughter in my mid-40's here with Dr. Ratcliffe on the first try, after multiple IVFs elsewhere. I whole-heartedly recommend her and her office, who were such professionals and supportive which you need during this process.
Jennifer Tellez
Oct 26, 2020
I highly recommend Advanced Fertility Associates. They helped us achieve our ultimate goal of conception. We will be forever thankful. They are always responsive and available. They returned my calls outside of normal business hours and dealt with my numerous questions.
Catie Velarde
Dec 26, 2019
We were hesitant to go down this road but after meeting with Dr Ratcliffe and her team, we knew we were in good hands. Dr Ratcliffe is very direct and does not beat around the bush, but I respect that and actually like that. She is highly knowledgeable and educated with the most current information and knows what she's doing! Most of the communication is with her NP Bonnie who is just an email or phone call away for any questions or concerns that may arise through the process.

She was always reassuring and never made me feel like I was asking too many questions. Lastly, her office staff are extremely friendly and efficient. Thanks to this team we get to meet our little girl June 2020. We could not recommend this team enough!
Susie C.
Mar 04, 2017
I truly had a 5-star experience with Advanced Fertility Associates! I was hesitant to begin IVF and even waited a year after my initial consultation before beginning treatment. Dr. Ratcliffe was amazing! I knew I was in the best hands with her because she is intelligent, well-practiced, well-credentialed, and well-studied. She is up to date with the latest and greatest.

Any time I had a question or concern she had an answer. She is also witty and funny which sets the tone for a happy experience. I always felt comfortable and safe with Dr. Ratcliffe. Bonnie the IVF coordinator is wonderful! She is along for the ride with you 100%. She was there to answer all of my important and trivial questions and ease my mind of every concern.

She was very responsive (within several hours) to e-mail and phone calls and never seemed to tire of responding to my endless stream of inquiries. Ashley at the front desk always greeted us cheerfully with a smile and was available to help with appointments and payments. I know there are several other members of the team behind the scenes that I didn't work with directly but contributed to my awesome experience.

I am grateful for these wonderful people! At my final appointment I had a difficult time saying goodbye. It hit me right in the feels. I can't wait for my next round of IVF just so I can see everyone again! Bottom line: I would absolutely go back to Dr. Ratcliffe and advanced fertility associates for all future reporoductive needs.